As an ecommerce business, one of the main goals is to increase traffic to your site. While there are many ways to do this, SEO is one of the most effective. However, it can be difficult to know where to start when it comes to improving your SEO. That’s why we’ve asked Shopify SEO Expert, Elise Dopson, to share her top tips for boosting traffic to your site. Elise has been working in the SEO industry for over 5 years, and her advice is always up-to-date and relevant. Here are Elise’s 15 tips for boosting your traffic:
1. Research your keywords
2. Optimize your website for SEO
3. Use relevant keywords in your content
4. Promote your content
5. Build backlinks
6. Optimize your images
7. UseALT tags
8. Increase your page speed
9. Implement structured data
10. Create an XML sitemap
11. Submit your website to search engines
12. Improve your social media presence
13. Run ads
1. Implementing Shopify’s amazing built-in SEO features
2. Researching and using relevant keywords
3. Optimizing your website’s title, description, and images
4. Creating compelling and high-quality content
5. Building links to your website
6. Measuring and analyzing your results
7. Doing all of the above consistently!
1. Implementing Shopify’s amazing built-in Shopify SEO features
Shopify is an eCommerce platform that provides users with everything they need to create an online store. Unlike other eCommerce platforms, Shopify comes with built-in SEO features that help users boost their traffic and rank higher in search engines. Here are 15 tips from a Shopify SEO expert on how you can use Shopify’s built-in SEO features to boost your traffic:
1. Use Shopify’s SEO title and meta tags: Shopify allows you to add SEO title and meta tags to your products, pages, and blog posts. This is a great way to improve your SEO and get your products and pages to rank higher in search engines.
2. Add keyword-rich content to your products and pages: In addition to adding SEO title and meta tags, you should also add keyword-rich content to your products and pages. This will help your products and pages rank higher in search engines for your chosen keywords.
3. Use Shopify’s built-in blog: Shopify’s built-in blog is a great way to add keyword-rich content to your website. You can use your blog to write helpful articles, product reviews, and tutorials. This will not only help your website rank higher in search engines, but it will also help you drive traffic to your website.
4. Set up redirects: If you have an existing website, you can set up redirects so that your old website’s pages will redirect to your new Shopify store. This is a great way to keep your old website’s traffic and search engine ranking.
5. Optimize your images: Another important factor in SEO is image optimization. You should optimize your images by adding alt text and file names that include your target keywords. This will help your images rank higher in search engines and help your products and pages rank higher as well.
6. Use Shopify’s built-in social media features: Shopify’s built-in social media features allow you to share your products and pages on social media. This is a great way to get more exposure for your products and pages and to improve your SEO.
7. Install Shopify’s SEO app: Shopify’s SEO app is a great way to get more control over your SEO. The app allows you to add meta tags, keywords, and description to your products and pages. It also allows you to set up redirects, track your SEO progress, and more.
8. Submit your sitemap to search engines: A sitemap is a file that contains a list of all the pages on your website. You can submit your sitemap to Google and other major search engines. This will help your website get indexed by search engines and improve your SEO.
9. Use Google Analytics: Google Analytics is a free tool that allows you to track your website
2. Researching and using relevant keywords
Too many ecommerce entrepreneurs make the mistake of thinking that they can get away with using the same keywords on their website as their competitors. If you want to rank in search engine results pages (SERPs), you need to find the right keywords – the ones that accurately reflect the products or services you offer, and that your target customers are using when they search online. Here are a few tips for researching and using relevant keywords for your ecommerce website: 1. Use keyword research tools: There are a number of great keyword research tools available online, such as Google AdWords Keyword Planner and Moz Keyword Explorer. Use these tools to find out which keywords are being used most often by your target customers. 2. Target long-tail keywords: Long-tail keywords are keyword phrases that are more specific and targeted than general, single-keyword phrases. They are often much easier to rank for, and can lead to higher quality traffic. 3. Use relevant keywords throughout your website: Once you’ve identified the right keywords, make sure you use them throughout your website, including in your product titles and descriptions, blog posts, and other site content. 4. Avoid keyword stuffing: It’s important to use keywords throughout your site, but beware of “keyword stuffing” – using keywords too many times in an attempt to manipulate your SERP ranking. This will not only irritate your visitors, but can also get you penalized by Google. 5. Monitor your keyword rankings: Use Google Analytics or another web analytics tool to track your website’s keyword rankings over time. This will help you to see how your optimization efforts are paying off, and identify any keywords that you may need to target more (or less) frequently. By following these tips, you can ensure that you are using the right keywords on your ecommerce website to attract your target customers and boost your traffic.
3. Optimizing your website’s title, description, and images
As a Shopify SEO Expert, I have seen many online retailers struggle to increase their traffic and sales. While there are many factors that contribute to success with Shopify SEO, one of the most important is optimizing your website’s title, description, and images. Your website’s title is the first thing that potential customers will see when they find your site in a search engine, so it’s important to make sure that it is clear, keyword-rich, and reflective of the products and services that you offer. Likewise, your website’s description is another key opportunity to include relevant keywords and convince potential customers to visit your site. Finally, your website’s images play a crucial role in helping customers understand what your products look like and whether they would be a good fit for their needs. By taking the time to optimize your website’s title, description, and images, you will be helping your site to rank higher in search engines and to attract more qualified leads. In turn, this will help you to increase your traffic and sales.
4. Creating compelling and high-quality content
As a Shopify SEO Expert, I recommend the following 4 ways to create compelling and high-quality content to boost your traffic: 1. Write catchy headlines: Your headlines should be eye-catching and make people want to click on your article. 2. Use images and videos: People are more likely to engage with content that is visual. 3. Use helpful tips and resources: Giving your readers helpful tips and resources will show that you are an expert in your field and will make them want to come back for more information. 4. Make it shareable: If you want people to share your content, make sure it is interesting and useful.
5. Building links to your website
Link building is one of the most important aspects of Search Engine Optimization (SEO). By building links to your website, you are essentially telling search engines that your website is a valuable resource that should be ranked highly in search results. There are a number of ways to build links to your website, and the most effective methods will vary depending on your industry and competition. Here are a few general tips to get you started: 1. Submit your website to directories relevant to your industry. This will help search engines find your website and index it accordingly. 2. Reach out to other websites in your industry and offer to guest blog or write articles for them. Include a link back to your website in your author bio or in the body of your article. 3. Participate in online forums relevant to your industry and include a link to your website in your signature. 4. Submit press releases to online news outlets. If your press release is picked up by a major news outlet, you can potentially earn a valuable link back to your website. 5. Directory submission, blog writing, forum participation, and press release submission are just a few of the many ways to build links to your website. Get creative and think outside the box to find link building opportunities that will work best for your website and your industry.
6. Measuring and analyzing your results
6. Measuring and analyzing your results Once you’ve implemented some or all of the previous tips, it’s time to measure your results. There are a few key metrics you’ll want to track: -The number of organic visitors to your site -Your organic conversion rate -Organic revenue -The number of keywords you rank for -Your position in the SERPs for key keywords You can track these metrics using Google Analytics and/or Google Search Console. If you see an increase in organic traffic and/or revenue, then your SEO efforts are paying off. To further analyze your results, you can also compare your performance to that of your competitors. Use a tool like SEMrush to see where you stand in the SERPs for key keywords, and how your competitors are performing. This will give you insights into areas where you need to improve. SEO is an ongoing process, so it’s important to continually measure and analyze your results so that you can adjust your strategy as needed. By doing so, you can ensure that your traffic and revenue continue to grow over time.
7. Doing all of the above consistently!
If you want to make sure your Shopify traffic boosts consistently, here are some expert tips: 1. Keep your keywords relevant to your products and services. 2. Write compelling product descriptions that include your keywords. 3. Use keyword-rich titles for your blog posts and articles. 4. Promote your content through social media and other online channels. 5. Make sure your website is mobile-friendly and loads quickly. 6. Use Google Analytics to track your traffic and identify opportunities for improvement. 7. Doing all of the above consistently is the key to success!
1. If you want to boost your traffic, start by improving your Shopify SEO.
2. Use the tips from our experts to get started.
3. Implement the tips and tricks we’ve shared, and see your traffic grow.
4. Keep track of your results, and adjust your strategy as needed.
5. With a little effort, you can dramatically increase your traffic. Thank you for reading! We hope you found our tips helpful. Implementing even a few of them can make a big difference in your traffic. Remember to keep track of your results, and adjust your approach as needed. With a little bit of effort, you can see some serious growth in your traffic.